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Builder of Brands with a Conscience!

 

Magic Beans Trading Limited is a purpose-driven brand incubator based in the UK, proudly holding a diverse portfolio including Bird & Wild, Brown Bear Coffee, Seedzbox, and several other ethically-minded ventures. With a philosophy of “brands with a conscience,” Magic Beans integrates charitable giving into its core operations.

Our Largest Brands

Bird & Wild Logo

Bird & Wild Coffee

Bird & Wild is the UK’s leading shade-grown, bird-friendly coffee brand, committed to ethical sourcing and environmental stewardship. Certified Organic, Fairtrade, and Smithsonian Bird Friendly®, their coffee is grown under forest canopy, preserving vital habitats for migratory birds and promoting biodiversity. With every cup, Bird & Wild supports the Royal Society for the Protection of Birds (RSPB) and has donated over £80,000 to the RSPB. Their award-winning blends not only deliver rich, complex flavour but also embody a deeper mission: to protect wildlife, champion sustainable farming, and inspire conscious consumption.

Brown Bear Coffee

Brown Bear Coffee is a UK-based specialty coffee brand that blends bold flavour with ethical purpose. Known for its wide range of freshly roasted beans—from mellow Colombian to high-caffeine Black Mamba—Brown Bear caters to every taste while staying true to its values. Since 2020, the brand has partnered with Free The Bears UK, Since 2020 Brown Bear has donated over £50,000 and rehabilitate vulnerable bears across Southeast Asia. Brown Bear has helped fund bear sanctuary infrastructure in Cambodia, including Bear Houses No. 4 and No. 7. Every cup supports a mission to protect wildlife, challenge exploitation, and brew change one bean at a time.

Seedzbox Logo

Seedzbox

Seedzbox is a UK-based pet and wildlife food brand that blends premium nutrition with environmental impact. Founded in 2019, it offers a wide range of high-quality feed—from wild birds and poultry to small pets like rabbits and guinea pigs—all packed in the UK with over 10,000 positive reviews to date. But Seedzbox isn’t just about feeding animals—it’s about feeding the planet. Through its partnership with One Tree Planted, Seedzbox donates 5% of all sales to global reforestation efforts, resulting in over 50,000 trees planted since 2020. With flexible subscriptions, fast dispatch, and a growing community of eco-conscious customers, Seedzbox is sowing the seeds of a greener future—one bag at a time.

Kind Eyes Logo

Kind Eyes

Kind Eyes is a thoughtful, modern eyecare brand focused on keeping eyes comfortable, clean, and cared for every day. Its range, including gentle contact lens cleaners and soothing eye drops, is designed for people who spend long hours on screens, wear contact lenses regularly, or simply want reliable daily eye comfort. Beyond its products, Kind Eyes is committed to making a positive impact by donating to the Sightsavers Charity, helping to protect and restore sight in some of the world’s most vulnerable communities—making everyday eyecare feel simple, responsible, and truly kind to your eyes. Kind Eyes has donated over £10,000 to Sightsavers to date.

We would love to hear from you!

guy.wilmot.coffee@gmail.com